Voting democracy and market democracy

The United States was the first to introduce voting democracy. Almost equally central to the ethos of the country was market democracy, in which ordinary people voted with their wallets and, in doing so, insured that they got what they wanted. Salesmanship, market research, advertising, the rapid response of production machinery to perceived customer requirements‚all these forms of materialism which, in their more raucous aspects, are identified as American failings or rather excrescences, are in fact central to its democratic strength. The story of Sears Roebuck, for instance, is a tale of how high-quality products, once the preserve of the rich, were humbled and distributed literally everywhere.

Paul Johnson,

A History of the American People