BeGolden - The Creepy Feel-Good Campaign

What's this make you think of?

Maybe a Star Trek visualization of a disease that spreads by touch and turns people into something weird and leaves their world in a state of grim post-apocalypse?

A perfume ad? A fashion ad?

This is part of the same campaign. Maybe a new version of Goldfinger?

I'm leaning even more into the Star Trek disease that morphs you into another creature.

Wrong!

It's a new Dallas campaign to be nice to immigrants! Didn't you get that from the pictures?

I feel as if it might be a Catholic initiative (Pope Francis is mentioned), but to be fair, no one's claiming that.

They don't tell us what to do, though there is a hat we can buy (not yet, coming soon).

But we should definitely be nice. Probably a hug for our immigrants, right? Or maybe a handshake? Definitely some sort of touching based on those pictures, so I'm going with a hug.

That way we can all feel good about ourselves.

Though this strange Star Trek disease makes me really want to lean away instead of lean into the hugging.

Really super creepy. A weird campaign.