Got a letter from the Dallas Morning News yesterday. Silly me, I thought that perhaps they had noticed we canceled our paper and were asking us back. Pffft! No way.
The essence of the thing, which not only shows the depth of their self-delusion in their references to "quality you expect" but also took many paragraphs to get to:
We have taken aggressive steps to offset rising costs and reduce expenses while preserving the quality you expect from The Dallas Morning News and the convenience of home delivery. ...That makes the annual rate for the paper $252.
It is necessary that we increase 7-day subscription prices by $2.00 per month ... from $19.00 to $21.00 per month.
No decision ever looked better.
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