The Power of Advertising

Lest anyone doubt it, consider the reaction of one of Rose's friends upon hearing that Hannah and Rose landed jobs at Target. "Cool! I wish I had a job somewhere great like that!"

Rose was dumbfounded. "Debbie works at an amusement park and gets to go on the rides free after each shift. Now that is a great job!"

Thanks to their truly inspired ad campaign, Target is the "in" place for Hannah's friends to shop. Tom and I admire that campaign. It is endlessly inventive and somehow they manage to keep changing the styles while retaining the overall feel so that it is instantly identifiable. Obviously it is doing a good job at changing public perception. Too bad for Hannah and Rose that we have been teaching them to see through ads since they were tiny ... they know Target is simply a discount store.

I wonder if Debbie would think the mandatory drug test within 24 hours of getting the job was glamorous also. The time limit meant that Tom had to hustle Rose down there promptly when they opened this morning so that she could make it to her last finals this morning on time. An interesting way to end the school year if nothing else ...