Friday's fourth episode of The Book of Daniel went virtually unsponsored, forcing NBC to fill commercial breaks with a veritable festival of in-house promotions for attractions ranging from the Olympics to daytime soaps.Capitalism has spoken. And, I'm really ok with that.
"The Mattress King has stepped up and he's going to sponsor the entire hour," Mr. Reilly cracked. "And God bless him."
The Book of Daniel, about a dysfunctional family headed by a Vicodin-addicted Episcopal priest, has drawn heavy fire from the American Family Association, which urged advertiser, station and viewer boycotts. After his press conference, Mr. Reilly said he didn't know if Book of Daniel would be back this Friday. Lack of advertiser support and diminishing audiences might well be a fatal combination, he said.
Monday, January 23, 2006
Daniel, We Hardly Knew Ye
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