The Medium and the Message

A colleague, Joe Keogh, wrote in the Ottawa, Ontario G. K. Chesterton Newsletter of a curious exchange between my father [Marshall McLuhan] and Toronto's then Archbishop Pocock. The good Bishop, it is said, once asked that given John's famous prologue to the fourth gospel, did this not indicate that Christ Himself is the archetypal example of the medium as message? He readily assented.

Introduction to The Medium and the Light by Marshall McLuhan

Isn't that just the best? I love the way this guy (and that bishop) thought. And the McLuhan book is excellent.