Thursday, October 16, 2008

Update on our move from The Dallas Morning News to The Wall Street Journal

Overall the WSJ has just enough interesting articles to give me something new and different to ponder in the morning. There definitely would have been a better time for us to begin reading headlines about business every day (no matter how level-headed the headlines), but we try to keep equally level heads personally.

Got a letter from the Dallas Morning News yesterday. Silly me, I thought that perhaps they had noticed we canceled our paper and were asking us back. Pffft! No way.

The essence of the thing, which not only shows the depth of their self-delusion in their references to "quality you expect" but also took many paragraphs to get to:
We have taken aggressive steps to offset rising costs and reduce expenses while preserving the quality you expect from The Dallas Morning News and the convenience of home delivery. ...

It is necessary that we increase 7-day subscription prices by $2.00 per month ... from $19.00 to $21.00 per month.
That makes the annual rate for the paper $252.

No decision ever looked better.

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