A colleague, Joe Keogh, wrote in the Ottawa, Ontario G. K. Chesterton Newsletter of a curious exchange between my father [Marshall McLuhan] and Toronto's then Archbishop Pocock. The good Bishop, it is said, once asked that given John's famous prologue to the fourth gospel, did this not indicate that Christ Himself is the archetypal example of the medium as message? He readily assented.Isn't that just the best? I love the way this guy (and that bishop) thought.
Introduction to The Medium and the Light by Marshall McLuhan