Though coming late to the party, I must thank Joi and Rose for pushing me to view more of this brilliant campaign that should stand as a lesson for those who want to fully take advantage of viral marketing.
Having the Old Spice man respond to internet comments about him is thoroughly enjoyable. Especially in this series, begun here, which carried on for several more responses to Alyssa.
See further responses to Alyssa: #2, #3,and #4.
Celebrities are not immune either as we can see from this response to Demi Moore.