Monday, March 22, 2010

This is Why I Print Out Long Blog Posts to Read at My Leisure

“In research on how people read websites we found that 79 percent of our test users always scanned any new page they came across; only 16 percent read word-by-word. (Update: a newer study found that users read email newsletters even more abruptly than they read websites.)”
As I have discovered to my sorrow ... so I tend to write long emails with paragraphs of one sentence ... at least people read part of each sentence that way.

Read the whole BRIEF post from Writing, Clear and Simple with some excellent tips on writing emails and for the web.