Once upon a time Pantone was something that behind-the-scenes people knew about. Their PMS (that's pantone matching system) color system was one that printers, designers, and anyone involved in precise color matching knew about. As graphics production and design folks, we had a long history of working with colors using that system.
Otherwise, who'd care?
The very next day this story in the Wall Street Journal informed us that Pantone was busy answering that question as they revealed the new hue for 2011.
Ten Thousand Place's list of cool stuff (it's a great list, by the way, you'll like it).
I was stunned to see that they even have a hotel. In Brussels. With a nifty, colorful website, of course.
I'd try it if I were ever going to be in Brussels. But in the meantime, for those of us without international traveling budgets, I thought these were cool.